06Neon sign title
a title that exists in the world as a glowing sign
Giant letters in the landscape
A title built into the landscape at monumental scale
07The prompt
A vast white salt flat at golden hour under a clear sky. Giant weathered concrete letters spelling 【ECHO】, each letter three storeys tall, stand in a row in the middle distance. Photoreal live-action film footage. 0–1s: the whole word is already in frame and readable, seen from a low camera just above the ground. 1–8s: the camera rises slowly on a crane, revealing the long shadows of the letters stretching across the salt flat and a tiny figure in a red coat walking past them for scale. Throughout: the word stays fully in frame and readable, warm low sunlight, one continuous take, no subtitles.
Tip
Start with the whole word in frame and readable, then move the camera. A tiny figure gives the letters their scale.
More in this family
06
10Word written on a fogged window
a word written by a hand inside the scene, for suspense
19Projected text
words thrown by a projector across a wall and a face