01Text behind the speaker
a talking-head video where the topic word sits behind the speaker
Medium shot of a young woman with short bleached hair in a mustard cardigan talking to camera in a bright studio. Behind her the word 【BOLD】 in huge white heavy sans-serif capital letters fills the back wall from edge to edge, her head and shoulders in front of the letters, so the letters pass behind her. 0–2s: she smiles and starts talking. 2–6s: she gestures with one hand as she talks. 6–8s: she finishes and nods. Throughout: locked-off camera, soft even studio light, one continuous take, no subtitles.




























