30Early black-and-white film (1920s)
flickering, scratched silent-era film
Commercial product style is bright, high-key and spotless, made to show off a product.
35Live-action footage, real people, natural skin and textures, in a high-end commercial look: flawless styling, bright clean high-key light with soft reflections, saturated fresh colours and ultra-clean surfaces, the watering can and tomatoes looking like hero products. On a rooftop garden above a city in late-afternoon sun, a girl of about ten with short brown hair in a yellow T-shirt waters potted tomato plants with a small tin watering can. Medium-wide shot at her eye level, three-quarter view, the camera holding still. 0–2s: she tips the watering can over a potted plant and water splashes onto the leaves. 2–4s: a white paper airplane glides in from screen left and lands on the rim of the pot beside her. 4–6s: she sets the can down, picks up the paper airplane and turns it over in her hands. 6–8s: she looks up and out over the city rooftops and smiles as the wind ruffles the leaves and her hair. Throughout: it stays polished, bright high-key commercial footage with fresh saturated colour, one continuous take.
Live-action footage, real people, natural skin and textures, in a high-end commercial look: flawless styling, bright clean high-key light with soft reflections, saturated fresh colours and ultra-clean surfaces, the watering can and tomatoes looking like hero products.
Name the hero props. "The watering can and tomatoes looking like hero products" makes the camera treat them like the product.
30flickering, scratched silent-era film
31grainy, warm 4:3 home-movie film with light leaks
32soft, noisy standard-definition home video