04Lower third name tag
name and role for an interview or documentary subject
A small sung line stacked on a huge red echo of it
13Medium close-up of a singer in her twenties with long box braids and a silver puffer jacket singing into a vintage chrome microphone on a dark stage, a single purple spotlight behind her. Photoreal live-action music video footage. Two lines of lyric text are already on screen in the very first frame and never move, centered in the lower half of the frame: the small line 【i keep falling】 in thin white lowercase letters sits directly on top of the huge line 【FALLING】 in tall bold red condensed capital letters that spans the width of the frame. 0–4s: she sings with her eyes closed. 4–8s: she opens her eyes and sings toward the camera. Throughout: locked-off shot, both lines of text still and visible for the whole clip, one continuous take, no subtitles.
Two lines hold best when both are on screen and still from the first frame. Lowercase worked for the small line, and both were spelled exactly for the whole clip.
04name and role for an interview or documentary subject
05tell the audience where and when a scene is set
11captions for a talking-to-camera social video