04Lower third name tag
name and role for an interview or documentary subject
Social video captions
Captions for a talking-to-camera social video
11The prompt
Social video filmed in landscape: a man in his thirties with curly red hair and a grey hoodie, the grey hoodie sleeves pushed up, talks excitedly to camera in a bright kitchen, framed from the chest up in the center of a wide 16:9 frame. Every sentence he says has its own bold white all-caps caption with a thin black outline, centered in the lower third, on screen from the moment he starts speaking, each caption replacing the one before. 0–3s: 【I TRIED IT FOR A WEEK】. 3–5s: 【AND HONESTLY?】. 5–8s: 【THIS CHANGED EVERYTHING】, the last word in yellow. Throughout: handheld selfie framing, a caption visible from the very first frame, one continuous take.
Tip
Give every sentence its own timed caption and say each replaces the one before; with one word per beat, the words piled into a sentence. First caption by 0.5 s. For a vertical version, ask for vertical 9:16 framing.
More in this family
04
05Location and date stamp
tell the audience where and when a scene is set
13Layered lyric
a small sung line stacked on a huge red echo of it