06Neon sign title
a title that exists in the world as a glowing sign
Skywriting
A word written in smoke across the sky
22The prompt
Wide shot of a clear blue summer sky above a beach. Photoreal live-action footage. The word 【HELLO】 in huge white smoke letters is already fully written across the sky in the very first frame, a small red vintage biplane finishing the trail of the last letter. 0–1s: the whole word is readable as the plane trails off to the right. 1–8s: the plane flies away and the smoke letters slowly drift and soften in the wind, still readable. Throughout: locked-off camera looking up from the sand, the word readable for the whole clip, bright sun, one continuous take, no subtitles.
Tip
Ask for the word already written in the first frame with the plane finishing the last letter, not written live. HELLO read from frame one and softened in the wind without breaking up.
More in this family
06
07Giant letters in the landscape
a title built into the landscape at monumental scale
10Word written on a fogged window
a word written by a hand inside the scene, for suspense